The core value of enterprise operation is to create value, or more precisely, to create customer value. The creation of customer value and continuous high-quality delivery require effective observation of the operation law of the market, and through a series of management behaviors to achieve customer demand detection, market insight, customer value communication and delivery, etc. As Peter Trucker argues, the purpose of marketing is to make merchandising unnecessary and to self-sell products and services by discovering and meeting customer needs.
On the basis of summarizing years of marketing consulting experience, Leithon consultants referred to the enterprise market and consumer marketing operations, and summarized the practical methods and implementation plans of marketing and marketing management. Here we display typical marketing solutions to our corporate customers for communication and reference.
Below is the standard course in the Marketing Management section of Leithon Consulting: