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Marketing Management
"The purpose of marketing is to make pitching unnecessary, to self-sell products and services by discovering and meeting customer needs." —Peter Trucker
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The core value of enterprise operation is to create value, or more precisely, to create customer value. The creation of customer value and continuous high-quality delivery require effective observation of the operation law of the market, and through a series of management behaviors to achieve customer demand detection, market insight, customer value communication and delivery, etc.
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